The Legit Way to Enable Rich Pins On Squarespace

Alright yall! We all know that PInterest is an Amazing way to grow your Traffic. More traffic means that the person you are meant to help finds you!! And you change his/her life!

Yaaaas! this gives me all of the feels!

So this is the step-by-step guide to Set-up your blog posts to ensure all of the Richness is found by Pinterest! And how you can enable rich pins to your squarespace Blog post!

An easy tech-tutorial that will guide you step-by-step to enable Rich Pins on your Squarespace Blog #RichPins #squarespace #PinterestTips

What/Why of rich pins?

In the most simplest forms, it allows Pinterest to classify your content into four buckets which are: App, Product, Recipe, or Article.

Plus, the combo of verifying your site with pinterest and enabling rich pins gives Pinterest the go to priority to content that comes from your own website.

What are Signs of a Rich Pin

  • Blog Post Title

  • Blog Excerpt

  • Blog Post Author

  • Image Alt Text

This is what a rich pin looks from squarespace! Blog Post Title, Blog Excerpt, Author, and Image Alt Text are included in Rich Pins from Squarespace.

Now that you know why rich pins are important, let’s get your pins enabled…

Make sure your Business name and favicon are updated on squarespace

Login into Squarespace>Menu>Design>Logo & Title

  • Ensure your Site Name is Correct

  • Scroll down to Favicon: Update your unique Favicon

Write a Blog Post OR Update an existing one with the following Rich Pins Checklist!

Include at least one pinnable image

  • Best size is 736x1104 and no bigger than 736x2004 (otherwise it will be cut-off on mobile)

Add Alt text to all images on your post

  • How? underneath your photo, there will be an area to write a caption, add your alt text there.

  • If you don’t have that option, hover over the image>click the edit button>design tab>drop down menu>show caption.

  • I like to hide captions after I update the image, but do YOU boo!

Next, make sure your blog post has an Excerpt!!

  • On the Blog dashboard (on the right-hand side of your screen, go to the blog post you are editing>Settings>Options Tab>Write your excerpt in the white box

Publish the post!!

update your meta data in your blog settings

  1. Go to your Blog>Settings (click the cog)>Go to the Advanced Tab

  2. Scroll down to Page header code injection

  3. Copy the code below and paste into the code injection. Don’t forget to update “Your Name” and “Your Site”

<meta property="og:type" content="article" />
<meta property="article:author" content=" Your Name | Your Site" />

Update your Pinterest account to Business Manager

  1. If you haven’t, create an account OR Login

  2. Go to your settings>Change Your Account to Business Manager

  3. Update Your Profile

Validate your Website

  1. Add your website link>validate

    1. Copy the code

    2. Open a new tab or window> Go to Squarespace Home Menu> Settings> Advanced> Paste code in Header section > Save

    3. Go back to PInterest> Click Validate

Get Your Rich Pin On!!

  1. Go to the Rich Pins Validator

  2. Copy the URL of a Published Blog post >Click Validate

  3. It will then ask you to Apply for Rich Pins

  4. It may take up to a few days or as little as 10 minutes for you to get approved!

  5. Double Check that your Site Name and Favicon image are appearing perfectly!

Bada-Bing-Bada-Boom You are Now Pinning Rich!

Hopefully that Tutorial was easy peasy for you! If you have any questions, let me know down below!