About The Project
My other biz is called Simple Gold Life. I had been struggling with since its inception. I wanted to connect with people who were looking to simplify their lives so they can enjoy their lives doing what they love, which in my case is travel!
look, i’m going to be honest, i have a marketing background. I used to plan and spend millions of dollars for global brands, and i thought this-starting and growing my own business-was going to be easy. i was wrong.
once i started to promote my biz on social media, i felt like a huge loser. the corporate hangover of sounding/acting professional lingered in my head like the day after an all night tequila binge. every letter i typed felt like getting stabbed in the eye with a needle, my bones hurt as i made images, and most of my sentences made me want to vom!!
it’s hard to grow when i couldn’t say what i really wanted to say, talk how i really wanted to talk, and also put up images that were “trendy.” All which weren’t me.
The FB Solution
so, i did what any person would do… i put up my middle finger and turned off everything. I then joined a few courses and began meshing new skills with my corporate know how, which meant i had to go back to the beginning. who the hell was i trying to talk to, connect with?
i named her, i got to know her, and imagined the problems she was struggling with and how i could help her being ME! Trust me, your person-avatar, target audience, ideal client-whatever you want to call it, is one of the most critical parts of starting your business and it’s the key to authentic fb growth.
not only did i learn exactly what my audience wants, but i also learned how to put social media on auto-pilot so i could go out and have fun everyday!
Since, everything has grown. my blog, my business, my reach, my engagement.
i don’t have to do it like everyone else
i don’t have to talk like anyone else
I have to do the damn avatar worksheets!
i don’t have to post selfies 3x a day (hallelujah!)
i can use free programs to create my images and videos
in three months, i grew my page from 20 unengaged people to 3.5k engaged fans and they are growing. people love the page and the posts, which is why i’ve had multiple viral posts, one reaching as much as 359k people! And the page is still growing, despite endless fb algorithm changes.